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the pursuit of perfection is a quick recipe to drive your life of a cliff, but the pursuit of excellence is achievable. The pursuit of excellence is a grind and it takes tenacity."

An ex Green Beret, in 2001 Larry Broughton founded California-based Broughton Hotels, a leader in the boutique hotel industry. The company’s portfolio now includes nearly 20 hospitality projects throughout California and Chicago, and is about to grow to 65 in 2019 through expanding in the UK.

Larry talks to Ed Andrew about his transition into civilian life, finding his purpose, mentorship, the battles of being an entrepreneur and how love is more important than money. He takes a deep dive on strategy, what a minimum viable proposition really means, the difference between the pursuit of excellence over perfection. 


A regular expert on the Travel Channel's Hotel Impossible and since its inception, Larry has received several business awards, including Ernst & Young’s Entrepreneur of the Year®; the National Veteran-Owned Business Association’s Vetrepreneur® of the Year; Coastline Foundation’s Visionary of the Year; Passkeys Foundation’s National Business Leader of Integrity; HSMAI’s 2018 Best of the Best Management Company of the Year; Fodor’s Top US Luxury Hotel; TripAdvisor’s Travelers’ Choice Awards; and Entrepreneur Magazine included the firm on their Hot 500 List of Fastest Growing Private Companies. NEWH (Network of Executive Women in Hospitality) says, Larry is among “the most exciting minds of hospitality."

Talking points:

  • discussing the pursuit of excellence -are you doing the absolute best that you can do


  • explaining a minimum viable product and intentionality 


  • pursuing excellence is a grind, takes tenacity - tenacity is one of the big success secrets that is not talked about enough (9)


  • resilience - having mentors around us - they are bolder and brighter than you are, we need to humble ourselves - are you willing to take feedback, and being dedicated to lifelong learning which means listening 


  • how business can came to crashing down more easily when did not have mentors in yur life


  • discussing veterans and having a sense of camaraderie - where do I belong again - leaving the Green Berets - how veterans starting businesses 4 x faster than non veterans and 1.8 x more likely to succeed post WW2 (18)


  • what veterans bring to the world outside of service - power and necessity of community - you must find community -"when you don’t know what else to do the  serve, help someone else in need" - I believe that humans were built for community and purpose (18)


  • on being envious, having money and being miserable, we can have happiness and money, and have to have the right person in your life


  • discussing humility and having a beginners mindset, "if you tell me that you an expert then I will treat you like that" (27)  


  • when we tie pride and oneself to business performance and net worth we are heading for a cliff - having an intentional sense of curiosity about life we become better versions of themselves (31)


  • the art of conversation (34)


  • the primary food and secondary food, primary food is emotion and secondary food is nutrition, executive coaching and beyond the bottom line, spiritual health, relational health, exercise (38)


  • discussing if there is ever a good time to start your business, operating his 1st hotel in 2000 and recession, SARS and 9/11 and technology bust - did not have a mentor or board of advisers - discussing asking for help and masterminds, 


  • mentors and asking for help - being described as an egomaniac with an inferiority complex, we think we can do what others can’t do - the first step to healing is admitting you have a problem (42)


  • discussing what path to choose, picking up a lane, even if you don’t know what you want or where you are going there is power and explore it , but pick a lane


  • discussing competitors  - the universe has my back, worrying us using energy I don’t need to deploy - if I walk 


  • growing his company, several hundred million $ fund about to deploy - changing mentors as you go through your journey, "get a mentor for the season you are in, towards the season you want to go then set them free" (49)


  • explaining the difference between coaches and mentors


  • scaling his business and growing from 15 hotels to 65 now - human potential and capacity thas me intrigued, I am a better CEO than my company currently knows - creativity not filled yet - discussing liking the freedom that money brings 


  • only those who can see the invisible can do the impossible and chart your course to that (55) 

You can contact Larry by clicking on the links below:



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I would love to hear from you so please contact me at ed@thehumanconsultancy.com if you have any questions or would like to be a guest on the show, please provide as much detail as possible.

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